Rental over Retail
We’re disrupting the traditional retail model with a new rental approach. One in which consumers buy less, have fun with more items and contribute to a more sustainable future.
We’re Shifting Consumer Behaviors
We aim to shift customers to a buy less, rent more approach.
There are far too many unused things in our wardrobes, cellars, and garages. According to Greenpeace statistics, we buy an average of 60 items of clothing a year, 40 to 80 percent of which gather unused dust in the wardrobe. In addition, there is all the sports equipment that is only in use a few days a year. From skis to tents to folding boats. If you were to rent these products instead of buying them, it would be cheaper for the consumer and more sustainable for the environment.
Think of someone's garages at home. Full of sporting goods, they no longer use, broken, rusting, items they may only use once a year.
We’re continuing to focus on extending the life of our products - we work closely with our repair & serving partners.